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[Project 04]

Simplify your store. One app, all the control

Retail & Restaurant

Streamlining Merchant Operations: A UX Case Study for a Mobile Store Management App

Enhancing Efficiency and Control for Store Owners and Staff

[Project Overview]

his case study examines the design and development of a mobile application aimed at simplifying store management for merchants. The app focuses on key functionalities including employee management, time tracking, and profile management etc.

[Industry]

Retail & Restaurant

[My Role]

UI / UX Designer

[Platforms]

Android & IOS

[Timeline]

March 2024- August 2024

[Persona]

Miller

Store Manager

Comfortable with technology, but not necessarily an "early adopter." Prefers simple, intuitive interfaces.

Age: 35

Location: California

Gender: Male

[Goal]

Easily update her menu (including daily specials and pricing) as needed.

Keep track of inventory to avoid running out of popular dishes and minimize food waste.

Quickly access sales data and reports to understand her restaurant's performance.

[Frustrations]

A mobile app with a clean, intuitive interface. She doesn't want to have to learn complicated software.

The ability to make changes quickly and easily, especially to menus and pricing.

Real-time access to key business data, like sales, inventory levels, and employee hours.

[Process]

[01] User Research

Identify target users (store owners/managers) and their reporting needs.

Conduct interviews/surveys to understand what data is most important to them.

Analyze existing reporting methods and identify pain points.

[01] User Research

Identify target users (store owners/managers) and their reporting needs.

Conduct interviews/surveys to understand what data is most important to them.

Analyze existing reporting methods and identify pain points.

[01] User Research

Identify target users (store owners/managers) and their reporting needs.

Conduct interviews/surveys to understand what data is most important to them.

Analyze existing reporting methods and identify pain points.

[02] Insights

Merchants need quick access to key performance indicators (KPIs) like sales and inventory.

Customizable reports are essential to track different aspects of the business.

Data visualization is important for easy understanding of trends and patterns.

[02] Insights

Merchants need quick access to key performance indicators (KPIs) like sales and inventory.

Customizable reports are essential to track different aspects of the business.

Data visualization is important for easy understanding of trends and patterns.

[02] Insights

Merchants need quick access to key performance indicators (KPIs) like sales and inventory.

Customizable reports are essential to track different aspects of the business.

Data visualization is important for easy understanding of trends and patterns.

[03 Design Solution]

Develop intuitive UI for employee profiles, time clock, and role management.

Design it where merchat can easily edit their inventory, menu and products in their hand.

Design a clear navigation structure for easy access to key features.

[03 Design Solution]

Develop intuitive UI for employee profiles, time clock, and role management.

Design it where merchat can easily edit their inventory, menu and products in their hand.

Design a clear navigation structure for easy access to key features.

[03 Design Solution]

Develop intuitive UI for employee profiles, time clock, and role management.

Design it where merchat can easily edit their inventory, menu and products in their hand.

Design a clear navigation structure for easy access to key features.

[04] Testing & Iteration

Conduct usability testing with target users to gather feedback.

Analyze testing results and iterate on the design based on user input.

Refine the app based on feedback and repeat testing for optimal user experience.

[04] Testing & Iteration

Conduct usability testing with target users to gather feedback.

Analyze testing results and iterate on the design based on user input.

Refine the app based on feedback and repeat testing for optimal user experience.

[04] Testing & Iteration

Conduct usability testing with target users to gather feedback.

Analyze testing results and iterate on the design based on user input.

Refine the app based on feedback and repeat testing for optimal user experience.

[Outcome]

A user-friendly mobile app with comprehensive reporting capabilities.
Easy customisation of products and menu.
Enhanced ability to track performance and identify areas for different locations.

[Key Learnings]

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Dashboard-Driven

Overview and performance tracking are central.

Dashboard-Driven

Overview and performance tracking are central.

Dashboard-Driven

Overview and performance tracking are central.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

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